We live in a fast-paced world, where people get annoyed while waiting for an elevator, don’t leave tips if the delivery arrived five minutes late and hang up when don’t hear an answer in 3 beeps. It makes sense that if Internet users are waiting for 10 seconds (which seem like eternity) for your website to load, they will simply leave it and go to another one. Obviously, you don’t want that to happen.
When some people think about what kind of website they want, and when they understand, that anything they dream of can be turned into reality, they start to come up with unusual ideas that will impress their customer – or so they think. Confetti falling from the top of a website, greeting a new visitor; pop-up windows begging you to sign up right away; loads of webpages to explain all the services you provide in all details – all of this is possible to do, of course, but is it worth it? These features will not impress customers, if they are the reason the website takes ages to load, because visitors will simply leave.
So, how do we make a website fast? Let’s read on!
THINK OF THE CLOUDS
We are talking about a hosting plan here. Shared hosting undoubtedly comes with a lower price tag, however it affects the speed of your site, as resources are shared across a number (and usually a large number) of websites. Once you switch to a cloud hosting, the loading of your webpage will take less time, because the resources are no longer being tapped by other websites.
The less redirects are on the website, the faster it loads. Try to avoid redirecting your users from one website location to another, and the loading time will decrease. If you do have some redirects, try to follow the advice to never require more than one redirect to get to any of your resources.
CACHE OR CASH?
When a user opens your website for a first time, the main components of your webpage are being stored. When browser caching is enabled, these components are saved in a temporary storage or on the hard drive, which allows a browser to access your website faster. This happens because it doesn’t have to send another HTTP request, so the next time the website is accessed, it loads almost instantly.
It’s not surprising that people like to visualize things. The website won’t catch their eye if it’s just webpages loaded with plain text. Surely, we need to provide the website with visual content. However, it significantly increases the loading time of your webpage. I’m not saying that you need to minimize them, but it would be efficient to resize the pictures and compress them. This will save you both the loading time and the visitors.
Revise the content of your website once in a while. Remove irrelevant material, update outdated one, and delete broken links. Show your visitors that your website is taken care of, that you are responsible and they can trust you with their requests
In case of the website, the loading time makes a first impression on a visitor. If it takes too long, it will affect the user experience and ranking. But why should it if there are easy ways to help you website be fast?